After the international success, at last the first single in Italian for the project from Turin, who has already conquered Europe and Japan  In 2009 Gabriele Concas and Matteo Marini, two young musicians and DJs producers from Turin, create THE SWEET LIFE SOCIETY, fascinated by the foreign influences that blend the new electronic sounds with vintage acoustic ones.
A musical project that will become a lifestyle and that will see the birth of a spontaneous movement.
Between 2010 and 2011 "Dibilidong" (a revisitation of the song by Ella Fitzgerald) is chosen by Wagramfor for the Electroswing vol.2, the most famous compilation of electroswing worldwide, and by Rambling (Japan and South Korea) for a Christmas compilation which sees them side by side with the biggest names in the international scene.
An unexpected incredible European and world wild welcome, sees them recruited for some high-profile festivals in the music scene, one for all the Big Chill in England, to be followed by numerous tours that will see them guests in France, Belgium, England, Spain and Germany. Also in 2011 they are selected as one of the 4 best electroswing projects in the world.
The great success and public response leads to further collaborations with Italian authors with whom they activate new and strong synergies. Among the many collaborations, one with La Mattanza, a hip hop duo very known in the local scene, which witnesses the birth of a new song that immediately collects enormous consensus during live performances of Sweet Life. My Sound becomes the manifesto of this young new music wave.
The sound and musicianship so full of vintage memories, naturally demands for a collaboration with Le Sorelle Marinetti, a vocal trio that has brought back the atmospheres of the '30s, with songs from the popular Trio Lescano, Natalino Otto and many others, which decides to marry the philosophy and the energy of the project contributing to the song with voices that call and response to each other, immediately contributing to the retro sound and bringing back the imaginary of 'la dolce vita'.
Short thereafter a group of young video-makers from Turin, inspired by the imaginary vision of The Sweet Life Society, starts collaborating, thus creating a colorful, bright, perfectly in Sweet Life style and technically advanced video clip .
The contribution of Ale Bavo (LNRipley, Velvet, Subsonica, Petrol ...) to the artistic production and to the mix, adds the groove and the power that makes the song a perfect synthesis of the electroswing sound to which The Sweet Life Society gives a voice in Italy.
From May 15 to 24 The Sweet Life Society will be back in Europe for a mini tour that will visit London (two dates), Berlin and Oxford
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